Digital Marketing Specialist

Digital marketer roles and responsibilities:

• Create digital marketing campaigns.
• Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters to send to current customers.
• Launch promotional offers and events to attract new customers.
• Optimize the business website to increase online traffic.
• Follow best practices for social media marketing on different platforms.
• Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyze digital data to measure marketing success.

Requirements:

• excellent writing skills and verbal communication abilities
• attention to detail and ability to multitask and manage multiple projects
• strong analytical thinking and problem-solving abilities
• capable of identifying, attracting and engaging target audiences
• up-to-date knowledge of digital marketing trends and developments
• creative in devising informative, engaging and motivational digital campaigns
• proven marketing experience on different digital platforms
• experience with leading and managing social media marketing campaigns
• knowledge of email, newsletters, push notification and display advertising campaigns
• ability to use SEO, SEM and marketing databases for promotional purposes
• understanding of landing pages optimization, user funnels and A/B testing
• proficiency in using website analytics tools, ad serving tools and marketing software
• basic programming experience in HTML, CSS, and JavaScript
• previous experience in software companies