PPC Account Executive Digital Marketing Officer

[KEY RESPONSIBILITIES]

• Managing the day to day operation of the organisation's pay-per-click/ Google ads advertising accounts with a view to increase the organisation’s brand awareness and drive key website conversions.
• Contributing in a meaningful way to campaign strategy & digital marketing approaches across the organisation
• Assisting with the building, implementation and optimisation of Meta Ads campaigns
• Analysing data and reporting on all performance marketing campaigns using ad platform tools, Google Analytics & Data Studio
• Writing effective ad copy and making basic image & video footage edits for PPC & paid social campaigns