Job Description: Brand Marketing Manager
Job Responsibilities:
- Develop and implement strategic marketing plans to build and promote brand awareness.
- Create and manage brand campaigns and initiatives to enhance brand image and increase customer engagement.
- Collaborate with crossfunctional teams to ensure brand consistency across all marketing channels.
- Monitor and analyze market trends and competitor activities to identify opportunities for brand growth and innovation.
- Manage and supervise the production of marketing materials including advertisements packaging and promotional items.
- Conduct market research and consumer surveys to gather insights and feedback for product development and enhancement.
- Track and analyze brand performance metrics to evaluate the effectiveness of marketing strategies and campaigns.
- Stay updated on industry trends and emerging technologies to enhance brand positioning and competitiveness.
Essential Qualifications:
- Bachelor's degree in marketing communications or a related field.
- Proven work experience as a brand manager or in a similar marketing role.
- Strong knowledge of marketing principles and brand management strategies.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically.
- Strong analytical and problemsolving skills.
- Proficiency in market research and data analysis.
- Exceptional attention to detail and organizational skills.
Desired Experience:
Experience in product development and packaging design.