Digital Marketing Specialist

We are seeking an experience Digital Marketing specialist for a business group dealing in Premium Real Estate development Hospitality FMCG amongst others. The ideal candidate has to develop execute and curate engaging content and social media strategies for marketing across various platform.

Job Responsibilities:

Social Media Management:

1. Develop and execute comprehensive social media strategies across various platforms.
2. Create and curate engaging content including text image and video posts.
3. Monitor and analyze social media performance metrics to optimize strategies.

Google Ads Marketing:

1. Plan execute and optimize Google Ads campaigns.
2. Conduct keyword research and stay updated on industry trends.
3. Analyze campaign performance and adjust strategies accordingly.

LinkedIn Marketing:

1. Develop and implement effective LinkedIn marketing campaigns.
2. Engage with the LinkedIn community and foster connections.
3. Leverage LinkedIn advertising tools for targeted outreach.

Graphic Design:

1. Create visually appealing graphics using tools like CorelDRAW Illustrator and Photoshop.
2. Design marketing collateral including banners infographics and promotional materials.

Video Editing:

1. Edit short videos and reels using mobilebased video editing software.
2. Ensure videos align with the brand identity and marketing goals.
3. Stay updated on video trends and incorporate innovative techniques.

Website Backend Management:

1. Utilize WordPress to manage and update website content.
2. Implement SEO best practices to enhance website visibility.
3. Collaborate with the web development team for backend improvements.

Job Requirements

• Graduate or Bachelors degree or equivalent
• Proven experience in social media management and marketing
• Proficient in WordPress for website backend tasks.
• Strong knowledge of Google Ads and LinkedIn marketing.
• Expertise in graphic design using CorelDRAW Illustrator and Photoshop.
• Experience with mobilebased video editing software.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinking and a keen eye for design aesthetics.
• Uptodate with industry trends and digital marketing best practices.