Responsibilities:
Exp required 5 to 8 Years
- Overall responsibility for delivering a seamless Omnichannel experience for the brands.
- Align on site data event data media data & CRM data to design user journeys for HCPs consumers Medical Representative across all lifecycle stages.
- Ensure data attribution.
- Plays the role of key client contact builds trust with clients as their focal point for omnichannel campaign scheduling.
- Collaborates and aligns to brand campaign objectives and result areas.
- Solution for dynamic template designs with modular content and maintain campaign blueprint.
- Works closely with brand teams marketers via workshops to increase adoption of Omnichannel campaigns.
- Defines test plans collaborates with teams to monitor performance and campaign effectiveness.
- Partner with brand and country teams to tweak and optimize user journeys.
- Ensure that processes are effectively administered. Establish maintain manage all deadlines dependencies and deliverables across all internal production platform vendors client teams.
- Proactively manages change in project scope identify potential integration risks and devise contingency plans.
- Serve as a primary point of contact for Brand and Country teams managing effective communication across teams.
- Keeps track of timelines to ensure project deadlines are met.
- SFMC certified solution consultant with 810 years of solution and campaign development experience in lifecycle communication nurturing and drip marketing.
- SFMC contact modelling and setting up of API & trigger events and behavioral triggers.
- Strong standardsbased HTML and CSS skills are desirable.
- Strong understanding of JavaScript & AMPscripts.
- Experience with analytics and customer segment targeting and tactics is desirable.
- Strong knowledge of digital marketing with experience in customer or product lifecycle user journey mapping and orchestration.
- RFM or other scoring experience in building and managing user journey & engagement.
- Experience analyzing customer metrics current state of digital channels segments cohorts to improve campaign effectiveness.
- Understanding of digital and omnichannel marketing channels in pharma is good to have.
- Data driven mindset with 46 years of work experience measuring performance at campaign customer channel and content level.
- Ability to manage multiple project timelines with critical deadlines and interdependencies.
- Evaluate and analyse Omnichannel program execution quality vs. industry standards.
- Benchmark to best in class and stay apprised on emerging trends and key learnings.
- Develop key project customer experience metrics and key performance indicators for executive level reporting monitor analysis.
- Experience with reporting ROI and campaign effectiveness.
- Preferred area of Experience
- Proficiency with marketing automation tools and processes Salesforce Marketing Cloud Adobe Experience Manager Adobe Experience Cloud Veeva CRM Veeva Vault
Must have skills:
Good to have skills:
Agile principles.
Scrum practices.
Well versed with Scrum ceremonies (like Sprint planning Daily Scrum Backlog refinement Sprint Review and Sprint retrospective
Having worked on projects in Scrum is an advantage.