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Account Executive

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الوصف الوظيفي

Publitek is an integrated, technical and global B2B marketing agency for leading tech Our unmatched technical expertise and global reach helps innovative technology and engineering companies connect with audiences to change the

Role overview

We are looking for a full-time Account Executive to support our agency client services team across a variety of disciplines including PR, social media and Reporting to the VP Client Services & Strategy you will effectively manage and execute client programs and provide strategic counsel to

As an Account Executive at Publitek, your main responsibilities will include:

    PR

    • Effectively execute and participate in strategic PR programs

    • Identify new targeted journalists to curate client-specific media lists, develop and maintain those media lists

    • Write pitches, come up with pitch angles

    • Conduct proactive media pitching and placement for announcements, launches, and active storytelling

    • Understand the media landscape and actively monitor for new opportunities

    • Establish and nurture relationships with industry influencers and media

    • Secure and manage briefings and schedules, and serve as clients' PR representative during briefings

    • Create briefing backgrounder books

    • Practice writing/editing of PR materials when needed

    Social Media

    • Write social media copy for social programs, for both brands and technology executives primarily Twitter and LinkedIn, but also including Facebook, Instagram, and other platforms

    • Manage scheduling and posting, and engagement on the platforms directly

    • Provide live event support for trade shows when needed

    • Manage analytics tracking across channels

    • Set quarterly metric goals based on client business objectives and anecdotal program performance

    • Participate in client conversations on strategy and recommendations

    Account Management

    • Participate in program status/strategy calls with clients regularly; take clear notes and provide team with list of actions from the calls

    • Counsel clients on program performance, proactive go-forward optimization recommendations and real-time problem-solving strategies

    • Oversee and review monthly/quarterly results reporting for all assigned accounts; provide analytical insight based on data

    • Ensure all work and communications is organized, detail oriented, clear and concise

You'll bring:

    • At least 2 years of experience in PR/Social Media/Advertising

    • Bachelor's degree or equivalent relevant business experience

    • Experience within agency environments and B2B technology clients

    • Experience in strategic PR and organic social media strategy (paid social media)

    • Some experience of managing advertising, direct marketing and collateral, or a genuine desire and commitment to learn them

    • A passion for technology marketing, share our commitment to personal and team accountability and ethical behavior

And in return, Publitek offers:

  • Great compensation package
  • Flexible working including hybrid / remote working
  • Impressive PTO package (23 days your first year, and 28 for year two and beyond) and paid holidays off
  • 401K
  • Career pathway opportunities to progress to Account Director and beyond!
  • Opportunities to contribute to pro-bono activity and play an active role in the evolving culture of our business with our Justice, Equity, Diversity, Inclusion council, Fun Committee and other employee-led programs

We are committed to building a culture that recognizes the value of diversity among our people, and where everyone feels included irrespective of their differences including race, religion, creed, color, sex, age, national origin, disability, genetic information, veteran status, marital status, sexual orientation, or any other status or condition protected by applicable This commitment extends to all aspects of employment, including but not limited to; recruitment, selection, compensation, benefits, promotion, training, transfer and


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