Digital Marketing Executive
Posted on :
06-02-2024
Employer Active
1 Vacancy
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Job Description
Company Profile :
30year young Engineering company based in Mumbai. We specialize in fluid handling Automation Paint and sealant Robotic systems for manufacturing plants of the automotive OEMs.
The company is a leading supplier of Turnkey systems for spray finishing paint circulation sealant adhesives and lubrication.
KRA s:
Number of qualified Leads generated.
Website ranking
SEO activity success
Roles and Responsibilities:
Collateral Development Power point presentations Catalogs Brochures Flyers White papers on Technology / Products Technical blogs Success stories Case studies Quora question / Answers..Skills required MS power point Adobe Photoshop Adobe creative. (Graphic designing will be outsourced or done by a different person)
Website Content Management Maintenance Upgradation adding of pages/ content modifying content lead management from website (Technical on page work like coding word press java html .asp etc will be outsourced of done by a different person). Ownership will be with the Marketing Manager / role owner.
SEO Google Analytics Google keyword search console...Measuring SEO results / ROI provide inputs for SEO work and define SEO strategy Lead management. (Technical on page work like coding word press java html .asp backlinking directory submission etc will be outsourced of done by a different person)
Email Campaigns Run email campaigns Measure ROI manage leads and Nurture leads leading up to orders.
Search Engine Marketing Define strategy and work on google AdWords etc... measure ROI.
Social Media Manage LinkedIn YouTube Facebook Twitter etc... ensure there is increase in followers. Ensure that there is engaging content posted from inbound marketing perspective. Promote posts or advertisements and measure ROI.
Lead Management and Lead engagement
Effective Brand Positioning for increasing visibility of the Company across channels.
Communications on Industrial Products systems solutions for lead generation
Assisting in Developing Marketing plans for effective inbound Marketing for lead generation
Sales Tool Kits / Collateral development Flyers PPTs Videos Technical white papers Success stories Case studies etc
Digital Marketing Strategy development and deployment across various channels / mediums for enhanced lead generation
Effective inputs to Sales team on competition companies and products for new program product development
Position Requirements:
Experience 2 4 Years in Industrial Products / B2B Marketing
Good understanding of traditional and emerging marketing channels for B2B / Industrial products marketing
Ability to think creatively and innovatively on Inbound Marketing.
Strong writing skills Ability to create email campaigns newsletters success stories presentations video films and effectively communicating the same to customers and prospects.
Budgetmanagement skills and proficiency
Analytical skills to forecast and identify trends and challenges.
Market research and intelligence on competition activities
Familiarity with the latest trends technologies and methodologies in graphic design web design production etc.
Digital Marketing Strategy & deployment experience SEO SEM B2B platforms Blogging Pitching on the internet.
Experience in using CRM and Content Management and website management.
Commanding & Aggressive personality
English fluency. Effective oral written and very strong presentation skills.
Ability to work successfully without close supervision.
Problem analysis and problemsolving
Information management & Eye to detail experience in lead nurturing lead generation
Essential Tools WordPress PhotoshopCANVA Email campaigns (Mail chimp etc.) CRM Advanced Excel. Analytics Google AdWords etc...
Qualifications:
Bachelor s degree or Diploma in engineering Science or Computers.
Added qualifications or skill training Digital Marketing course Adobe creative Photoshop Advanced Excel Power Point Google Analytics Google keyword search console Email campaign tools Mailchimp etc.
10 Reasons to Work at Patvin
Be a part of a small yet highly dynamic sales & marketing team in a friendly company.
Make a difference by being a valued member of a growing and successful company.
Gain excellent support and training from regular appraisals and opportunities to progress.
Enjoy a rewarding job with job satisfaction and career prospects.
Potential to develop a variety of valuable skills and experiences.
Work with fellow professionals who also have integrity and initiative.
Join the automation & Industry 4.0 /5.0 revolution in an innovative and agile technology company. 8. Be part of a company that delivers high quality products to satisfied customers enabling them to improve their business efficiency and gain competitive advantage.
Enjoy the benefits of being in a winning team who has a consistent track record in customer satisfaction and customer growth.
Work for a company who actively strives to be socially responsible and have fun.
You ll Love This Role If You:
Are HighEnergy and Persuasive you love building relationships and influencing people.
Are Fearless and Confident you ll do what it takes to win and you re not afraid to fail.
Are SelfMotivated your results driven and can work with minimal supervision.
Are Curious you enjoy uncovering new info you can use to make connections.
Embrace Change and Initiate Opportunity you stay positive through change.
Have a Passion for Growth you love feedback and focus on continuous improvement.
Believe in Spirited Teamwork you believe in sharing knowledge with team members. You demonstrate trust in your colleagues and share a responsibility to succeed.
seo,digital marketing,lead generation,b2b marketing,sem,blog marketing,digital business development,website administration
Employment Type
Full Time
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