Digital Advertising and Social Media Manager

Our client is looking for a Digital Advertising and Social Media Manager for a perm role in Duluth GA. This is an onsite role. Join our Client as a Digital Advertising and Social Media Manager where youll play a pivotal role in shaping our online presence. This position is ideal for someone who is adept at crafting and executing innovative paid advertising campaigns and managing a vibrant social media strategy. This role is a perfect match for a marketing professional who is passionate about digital advertising and social media. Be part of a dynamic team in a prestigious law firm where your contributions will have a direct impact on our growth and client engagement.

Skills:

Strong proficiency in Google Analytics AdWords Search Console and other digital marketing tools.

Experience with WordPress and content optimization.

Proactive accountable approach with a focus on meeting the firms digital marketing objectives.

Bachelors Degree in Marketing Communications or a related field with substantial experience in digital advertising and social media management.

Experience in a legal setting particularly personal injury law is advantageous but not essential.

Familiarity with automation tools like Zapier is a plus.

Responsibilities:

Digital Advertising Strategy and Execution: Develop and manage comprehensive digital advertising campaigns including PPC display ads and social media advertising to drive client engagement and acquisition.

Social Media Management: Lead our social media strategy ensuring active and engaging presence across various platforms and aligning content with our firms brand and client outreach goals.

Analytics and Performance Reporting: Implement robust analytics frameworks to monitor analyze and report on campaign performance making datadriven decisions to optimize reach and effectiveness.

Vendor and Technology Management: Collaborate with digital marketing vendors and agencies ensuring seamless integration of technologies and tools including AdWords and CRM systems to enhance marketing efficiency.

Content Optimization: Utilize platforms like WordPress for content posting and optimization ensuring highquality SEOfriendly content.